PDF Download Hello Gorgeous!: Beauty Products in America, '40s-'60s, by Rachel C. Weingarten
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Hello Gorgeous!: Beauty Products in America, '40s-'60s, by Rachel C. Weingarten
PDF Download Hello Gorgeous!: Beauty Products in America, '40s-'60s, by Rachel C. Weingarten
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Review
"...reclaims the beauty boom as a girls' club, paying homage to beauty moguls Estee Lauder, Helena Rubenstein,Elizabeth Arden." -- Bust Magazine"I just loved Hello Gorgeous! The information was so interesting and the retro photos of ads were glorious" -- Susan Silver, writer of Maude, Mary Tyler Moore, and The Search For Mr. Adequate on newyorksocialdiary.com"Rachel C. Weingarten looks at the products that set the standards for innovations in the industry." -- Publishers Weekly (A Spring 2006 Featured Pick)"Rachel Weingarten tears the fancy frock off the beauty industry in a gorgeously illustrated and hilarious book." -- Buck Wolf, Entertainment Producer, ABC News"Scrapbook of pretty pictures and hilarious anecdotes about both men and womenÂ’s takes on new (and sometimes crazy) beauty trends." -- The Daily (NYC Fashion Week Magazine)
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From the Inside Flap
Women have been painting, powdering and primping for thousands of years. Those kohl lined Egyptian eyes and pale-to-perfection complexions have been signatures of beauty across cultures and throughout the ages. Embracing the mid-twentieth century beauty boom the American way, women across the country responded to advertisr's claims of increased happiness and attractiveness via lotions, curlers and lipstick. The dizzyng array of cosmetics, toiletries and other feminine sundries flew off the shelves as women emulated starlets and models.
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Product details
Paperback: 175 pages
Publisher: Collectors Pr (May 1, 2006)
Language: English
ISBN-10: 1933112182
ISBN-13: 978-1933112183
Product Dimensions:
5 x 0.2 x 6.5 inches
Shipping Weight: 8.8 ounces
Average Customer Review:
4.3 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#1,143,126 in Books (See Top 100 in Books)
If you were reaching young adulthood in the 50s and 60s THIS is the book for you. What a trip down memory lane! All the ads are there-- the vintage cosmetic and soap ads that were so full of hype and promises of flawless, instant beauty (all of which we fell for and believed). If you ever read "Don't Go to the Cosmetic Counter Without Me", you'd see that we were all completely fooled! But this book is a lot of fun for those of us who remember the days back then.
I agree with the other comment that this could have been such a wonderful book but falls short. The problem is the book is so small, you can not read the print in the ads. Also there are too many of the same items over and over in various ads.
I love they way women were in these times and how confidence,beauty and femininity went hand in hand in everyday life.
If you like advertising, especially women's ads, from the 40s-60s you will get a kick out of perusing through this book. Anyone actually interested in advertising will find this a treat.
I enjoyed looking thru this book and taking a fun trip into the past. Many of the ads were for products my mom used and with which I grew up. I also felt nostalgia for some great products from the 60s that are no more. It's a neat little colorful package which makes a nice gift for makeup junkies. Now, following are the reasons I gave it only 2 stars.1. Because the book is so small, all the ads have been extremely shrunken down from their original size (magazines were huge back in the 40s,50s, & 60s). Ofcourse, I did not expect full size ads, but if the book were a bit larger one would not need to use a magnafying glass to read much of the text in the ads.2. Too many of the ads were overly repeated within the same chapter and throughout the book. How many ads for Palmolive Soap do we need to see? Please! There were so many other beauty products I remember from the 60s which were not even represented (but Palmolive and Cashmere Bouquet were repeated on every few pages, over and over.3. The major part of the ads mostly covered the 1940s and 1950s. The 1960s were barely represented. The 60s brought us many beauty innovations. The baby boomer generation was more demanding than the previous.I can say alot more, but I will stop here. Over all the book was fun to look at, however, it could have been so much more.
fun read
This book is so well designed it practically jumped off the shelf and into my hands. I loved the historical perspective on the beauty industry -- the retro ads, the trivia, and the idea that beauty is fun (easy to forget in today's society where people will carve themselves up in the name of beauty). I think it'd be a great gift for the bombshell in your life -- including yourself.
Do I want to look years younger? Sure! Although I'm a smart consumer and don't believe the too-good-to-be-true claims of beauty product ads, I hold out enough hope that I scrutinize them all, clinging to the belief that somewhere out there is a lipstick formula that will make all my dreams come true. ;)So I devoured this book. Its highlights are the pages and pages of full-color ads -- for soap, makeup, perfume, shampoo, and products for the "feminine finish" ("Say NO NO to Underarm 'O'") -- and bits of trivia on almost every page. It's interesting to see how advertising concepts have changed over the years, and it's fun to laugh at what would never work today ("Are you *really* lovely to love?").This book is delightful; I'm buying copies for my mother and mother-in-law. I hope the author follows up with one on products from the late '60s and '70s.
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