Free Ebook Pretense Design: Surface Over Substance (Design Thinking, Design Theory)
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Pretense Design: Surface Over Substance (Design Thinking, Design Theory)
Free Ebook Pretense Design: Surface Over Substance (Design Thinking, Design Theory)
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Review
“Per Mollerup's explanation of surface is a Rosetta stone for understanding meaning often hidden underneath the veneer of design.â€â€•Steven Heller, School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program“It is always a delight to read Per Mollerup. He manages to explore what appear to be simple topics and shows that they hide great depth, depths which provide enlightenment and pleasure. His book on 'pretense design' is no exception: revealing where deception, lies, and pretense show up in many guises, sometimes (surprisingly often) for our good, amusement, beautification, and delight, and sometimes for less virtuous motives.â€â€•Don Norman, Director of The Design Lab at the University of California, San Diego; author of The Design of Everyday Things and Living with Complexity“Mollerup gives us a new term to use when discussing design practices that are not overtly dark patterns or persuasive designs. There is another category of intentionally not-what-it-seems design, and pretense design describes it well. In the same way that not all persuasive design is bad (consider fitness apps), Mollerup shows how pretense design can most often improve quality of life, injecting humor, beauty, or added practicality into products and places. Throughout this book he uses clear examples from daily life to help categorize the kinds of pretense design he describes.â€â€•Chris Nodder, author of Evil by Design
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About the Author
Per Mollerup is Professor Emeritus of Communication Design at Swinburne University of Technology, Melbourne. He is the author of Wayshowing: A Guide to Environmental Signage, Simplicity: A Matter of Design, and other books.
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Product details
Series: Design Thinking, Design Theory
Hardcover: 224 pages
Publisher: The MIT Press (April 23, 2019)
Language: English
ISBN-10: 0262039486
ISBN-13: 978-0262039482
Product Dimensions:
6 x 0.7 x 10 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#306,153 in Books (See Top 100 in Books)
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